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Wednesday, July 22, 2009

Birla Sun Life MF appoints A. Balasubramanian as CEO

He is currently CIO

The Birla Sun Life Asset Management Company has appointed A. Balasubramanian as new Chief Executive Officer. Balasubramanian is currently the Chief Investment Officer at Birla Sun Life Mutual Fund and will continue to handle this portfolio. He will report on key governance issues to the Board and on business and operating matters to Pankaj Razdan, Deputy Chief Executive – Financial services, Aditya Birla Group.

Balasubramanian has been with the Fund House since January 1995. Under his leadership as the CIO, over the years, Birla Sun Life Mutual Fund has gained recognition as a consistent performer, across asset classes. Earlier this year the mutual fund created history by becoming the only fund house to have won, in 2 consecutive years, the coveted “Mutual Fund House of the Year” award from CNBC TV 18-CRISIL. This recognition came on the heels of Birla Sun Life Mutual Fund being declared the Debt Fund House of the year at this forum. And prestigious wins at the ICRA and Lipper awards, both of which are considered benchmarks within the industry.

Commenting on his new designation, Balasubramanian said, “Birla Sun Life Mutual Fund has gained strong momentum in recent years, with a strong foundation for future growth. Backed by an enviable brand and our committed team, I am confident that we will now take our success to even newer highs.”

On the appointment Ajay Srinivasan, Chief Executive – Financial Services, Aditya Birla Group, said, “Birla Sun Life Mutual Fund is a top 5 player, recognized for its customer focus and consistent performance. Balasubramanian's appointment is an endorsement of our strong talent base and the valuable role he has played over the last 14 years, in our mutual fund's success.”

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