British travel firm Cox & Kings is reportedly planning an initial public offer of its Indian arm Cox & Kings India in September 2009 to take on the burgeoning Indian holiday market.
Reports quoting Chairman Anthony Good said the company will issue shares equivalent to about 25% of the business, and expects to raise about $100 million.
Cox & Kings' Indian operations achieved revenues of around Rs 74 crore in 2008. The firm provided holidays for about 287,000 Indians in 2008.