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Wednesday, September 24, 2014

Franklin Templeton Launches “Fundtastic Cup”

A one of a kind Cricket themed online investor education quiz Franklin Templeton Investments (India) has launched the Fundtastic Cup, an engaging online investor education game designed on the theme of India's most loved sport- cricket. The Fundtastic Cup provides a unique online platform to educate consumers on the basics of investments and Mutual Funds. 

The Fundtastic Cup seeks to help consumers learn about investments and mutual funds in a fun, simple and engaging manner in the format of a quiz game themed on cricket. Available on desktops, mobiles as well as IOS and Android apps, this exciting game is tailor-made keeping in mind the varied competency levels across consumers. To be played over a period of approximately 6 months, players will score runs with each correct answer and thereby qualify for a chance to win exciting prizes through lucky draws. These prizes include I-Pads, Kindles, Mobiles, Tablets; goodie bags and one grand prize for the “Man of the Match” – a trip to Australia that will be announced at the end of the game. 

The questions in the game are grouped as innings, overs and runs. As a user progresses to the next level, the level of difficulty of questions increases. Players have an option of using hints called ‘Ask Coach'. After answering the question, they receive more information on the same via ‘More about the Question'. 

Speaking on the launch of the Fundtastic Cup, Mr. Harshendu Bindal, President, Franklin Templeton Investments, India said, “The Fundtastic Cup is a one-of-its kind endeavour towards creating an educative and engaging platform for consumers across India. Learning about investment concepts can be a little complex at times for the average consumer; however gamification makes the same learning fun and enables them to grasp the concepts better. We firmly believe that investor education is the first step towards realizing one's financial goals and the easy-to-play Fundtastic Cup is a great first step in that direction.”
Understanding the importance of social media as an engagement platform with today's consumers, the Fundtastic Cup has been integrated with Facebook login allowing players to register in a more seamless manner. To help increase virality of the game, there are also options to share game progress and scores with a player's Facebook and Twitter base. The Fundtastic Cup is part of the Investor Education and Awareness initiative from Franklin Templeton Mutual Fund. 
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