I have learnt that most of Mutual Fund Advisors, Agents, Brokers & few people also call them Sales Man, have started approaching their potential investors with same old story. This is the best way to tap these investors as they are also keen to see current performances rather than seeing the risk associated, their risk appetite, focusing on goal’s, asset allocation, proven track record of the fund, diversification etc.
The same old story says, “Hey, I want to earn & to do that I have to sell! So, let’s begin now & sell however we can sell.” I also belong to same tally but I think selling just for the sake of earning is the worst thing. I believe much more in selling with ethics. Since, only earning money is not everything. It’s the way how you want to make your goodwill & side by side earning. “As to earn you can do whatever it takes but to earn goodwill & money you have to think different & think smarter & enact accordingly.”
As an investor one should always look into the very fact that the only strategy is to follow stability not chasing returns only. I wonder why still investors think that the funds which are now going well are the right choice to invest. They are least interested to see that how these funds performed during the market crash. Most of the funds which now seem doing well were the worst when market crashed only few were able to sustain. It’s really quite easy to sell & buy a fund on recent performances. What investors actually need is to do some sort of study about where to invest or they can look into doing some sort of study that who can guide them the best & would also be keen to stand in their bad/good times with them. “I know that in Good times everyone stands by you but in Bad times only very few people stand by you, and that’s philosophy of life”
Think, readers think but don’t just remain thinking. It’s the right moment to Act.
Written By- Varun Vaid
