According to a senior banking ombudsman official, mis-selling of insurance products is known to occur at branches of some private sector banks. Consumers must know that mis-selling is not restricted to anonymous tele-banking executives , mentioned earlier in these columns.
Even regular executives at a bank branch could sell a product that may fall short of promises. Aggressive marketing is a reality in bancassurance — the official term for selling of insurance products by banks.
In one instance, a consumer had shelled out Rs 50,000 as premium. When, after a year, he learnt that he would have to pay the amount annually over three years, he decided to withdraw.
The consumer got just Rs 20,000. The problem, the official says, is that customers sign up for policies without reading the documents . As they have an existing relation with their banks, they enjoy a certain degree of comfort, which makes them sign up without asking too many pertinent questions.
S B Mathur, secretary-general at Life Insurance Council , says a bank customer is usually well-informed , but may still be a little careless about going through the terms and conditions of a policy. “Even in the forwarding letter , if you find something wrong, you can cancel it... That’s the problem, you can take the horse to the water, but cannot make it drink,’’ says Mathur, admitting that there may be “aberrations’ ’ in the sale of unit-linked policies.
The sectoral watchdog had set up a committee to draft recommendations for the bancassurance model. IRDA officials, though, refused to comment on the progress of the initiative.