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Friday, April 23, 2010

Birla Sun Life Asset Management Company appoints head for its offshore asset management business

Birla Sun Life Asset Management Company, the mutual fund arm of the Aditya Birla Financial Services Group (ABFSG), a leading financial conglomerate in India, has appointed Anuradha (Anu) Sahai as the Chief Executive Officer of Aditya Birla Sun Life Asset Management Company Pte Ltd., Singapore, as part of its plans to expand its asset management business outside India. As a first step, she will lead their focus to raise offshore investments into India.
In her new role, Ms Anu Sahai will lead business strategy for overall growth of ABSLAMC, Singapore, a wholly owned subsidiary of Birla Sun Life Asset Management Company Limited, which is a Joint Venture Asset Management company between Sun Life of Canada and Aditya Birla Nuvo. She will also help Birla Sun Life Asset Management Company realize its goal of being a world-class global Asset Management company. Anu will report to the CEO of Birla Sun Life Asset Management Company, India. 

“Given the large opportunity to attract monies into India, the Aditya Birla Financial Services Group is looking to establish a footprint outside India and Ms Anu Sahai's wide experience and knowledge of the global investment markets would be a great asset in establishing ABSLAMC (Singapore) as a trusted and leading player in Asia as well as globally. Her deep insights and strong relationships honed over the last 18 year with investors will help in launching appropriate products and services for these markets and customers. ” said Mr. A. Balasubramanian, CEO, Birla Sun Life Asset Management Company Limited. 

Anu Sahai is an accomplished professional with over 18 years of global investment experience across alternative and traditional asset classes in the US and Asia. She was the founder of Anew Capital Management LLC and Portfolio Manager of the Anew India Opportunity Master Fund, a multi-strategy India fund. She received a Rising Hedge Fund Stars of 2008 award from Institutional Investor. Anu has had successful stints in the financial services industry, including with ING Investment Management, where she managed equities, high yield and convertibles portfolios. Anu is a renowned speaker at many conferences across the globe for her insights into the Indian market as well as a specialist on the Indian/Asian convertible bond market. 

Commenting on her new role, Ms Sahai said, “I am delighted to take over this new role and look forward to spreading the India story and the Birla Sun Life AMC offerings to newer markets, while creating value for investors and stakeholders. She further added, “The immediate plan is to leverage our strong India investment capability. We will collaborate closely with our group companies and our joint venture partner to leverage synergies and opportunities within and outside India. Our intent is to build a recognizable global brand.” ABSLAMC is intending to apply for a Capital Markets license from the Monetary Authority of Singapore to carry out fund management activities under the Securities and Futures Act.

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