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Wednesday, March 24, 2010

Bharti AXA General Insurance ranked among Top Three in Home and Content Insurance

The new research jointly undertaken by Grant Thornton UK and Grant Thornton India and termed the "mystery buyer" survey, has shown that in the Indian Insurance market, customer service often plays a critical role in influencing customer buying decisions when it comes to Insurance products. 

Bharti AXA General Insurance has emerged as one among the top 3 Insurance Companies in a recent survey by Grant Thornton, for Home and Contents Insurance. The policies were judged on pricing, cover, and other benefits, including other additional products offered. In terms of quality of service - the overall experience of buying insurance for a customer, starting with time taken by the insurance agent to get in touch, the agent's product knowledge, phone etiquette and adherence to any follow up commitments were tested and scored. 

For home and contents insurance, the best three Indian companies in alphabetical order were Bharti AXA General Insurance, ICICI Lombard General Insurance and The New India Assurance.

Commenting on this, Dr. Amarnath Ananthanarayanan, CEO, Bharti AXA General Insurance said, "We are really proud that in less than a year of launching our Home Insurance product, we have become a preferred company in the segment."

The results show that products saw an obvious boost in their rankings as a direct result of better customer service. Interestingly, there were also examples in the home and contents insurance market that good products slipped down the rankings table because of relatively poor customer service.

Bharti AXA General Insurance's Home Insurance policy scored on this factor as it gives complete freedom from the hassles which are associated with buying a home insurance policy.
The SmartPlan Householder's Package policy offers various unique benefits that include Comprehensive coverage for all contents, valuables, appliances as well as pedigree pets, Personal Accident cover for family members, Cover for additional rent for alternate accommodation, Liability towards domestic servants, Cover for loss of documents like title deeds and passport, and Flexibility to pick and choose the coverage sections, in case of the underwritten products.

Bharti AXA General Insurance is also the first in the Indian General Insurance space to receive the dual certification of ISO 9001:2008 ; ISO 27001:2005 in the first full year of operation.
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