The Insurance
Regulatory & Development Authority (Irda), on Monday, asked
insurance companies to do away with the concept of ‘tied agents system’
so that agents can sell policies of any insurer and also embrace
technology for faster distribution of products.
Tied agents sell
products of a single company. Irda Chairman J Hari Narayan also urged
the industry players to reduce the high levels of agent attrition rate
in the country and this cannot be done by increasing the commission
alone as there is need to strike a balance.
The insurance
regulator chastised private insurers for indulging in front-loading
enormous management cost, which they should cut in the interest of
customers and also must follow the regulation on agent commission.
Inaugurating the
two-day 'Global Insurance Summit: Finding the god particle in the
insurance industry’ organised by the Associated Chambers of Commerce
& Industry of India, Narayan said the industry must try to retain
agents to achieve its growth targets.
Further, he asked
insurance companies to revisit their product delivery process and cut
their high onboarding cost, so that they can regain the confidence of
customers. Narayan even asked insurers to learn from the banking
industry as to how they attracted customers since the opening of the
banking sector to private players. "Today a brick and mortar model is
getting redundant and you must do what the private banks did to get
customer satisfaction," he added.
He said a proposal
for lead insurer has been mooted to enable the industry to meet its
obligations of reaching out to the rural population.
Furthermore, Narayan
said Irda would welcome increase in foreign direct investment (FDI) cap
in insurance to enhance growth of the sector. While advocating the
need, he said that FDI in insurance would enable the companies to grow
and infuse more capital in the business as most of the insurance
companies are going through capital crunch. "Insurance, like many other
sectors in India, requires greater levels of investment, and in that
regard, we would welcome steps to increase FDI in the insurance
industry," he added.
Referring to the
meeting of select top insurance companies with the Finance Minister on
September 4, where measures to underpin and strengthen the growth of the
insurance sector were suggested, and the meeting on Wednesday, is in
furtherance to that as they would be sitting down to examine all
measures, most of which, are related to income tax, service tax and so
on, the Irda chief informed. Dwelling on the guidelines of life
insurance products, Narayan said, "Draft guidelines on life insurance
products will be sent to the life council for discussion within 2-3
weeks time."